community services

Nahiyah, Religious Figure and Social Activist

One of the Faculty of Economics and Business (FEB) UNY’s professors, Prof. Dr. Nahiyah Jaidi Faraz, M.Pd. passed away last Friday (13/1) at Annur Yogyakarta Hospital. Born in Pekalongan, on January 8, 1952, Nahiyah became the second professor at the Management Department of the Faculty of Economics and Business (FEB) UNY when she was inaugurated in December 2014. At that time, Nahiyah raised the title "Servant Leadership, an Alternative Leadership Model in the Business World for a Better Indonesia" which is in the field of HR Performance Evaluation Science. Apart from teaching activities, this doctor in Educational Research and Evaluation was a gender expert at the Department of Education and Sports DIY from 2003-2005 and 2006-2009. In addition, Nahiyah also served as a member of the People's Representative Council of the Republic of Indonesia (DPR RI) and the People's Consultative Assembly of the Republic of Indonesia (MPR RI) from 1997-1999.

Besides in women's studies, Nahiyah was also active in the field of entrepreneurship by becoming the Head of the Center for Innovation, Business Incubator, and HKI of LPPM UNY and in charge of various MSMEs or startups, both students and in the community. The Ministry of Research, Technology, and Higher Education of the Republic Indonesia in 2018, which at that time was Prof. Muhammad Nasir, gave the UNY Business Incubator award as an outstanding incubator. Several UNY business incubators have developed rapidly, such as Shoesayhelp, SPD Speedometer, Astrobike, and others.

In a tribute ceremony at the UNY Rectorate Building, UNY Rector Prof. Dr. Sumaryanto, M. Kes. expressed his admiration for the figure of the deceased. “She is our role model, even a few days ago we still had a meeting together. Thank you for the extraordinary dedication not only from the deceased but even from her extended family. In her last days, she was still committed to the Tri Dharma. She was a religious figure and a role model, not only in the academic field but in the social field," he said.

Nahiyah leaves a deep good impression on the students under her guidance, her co-lecturers, the educational staff at UNY, to the fostered MSMEs such as traditional herbal medicine craftsmen from Canden Village, Jetis, Bantul. Nahiyah left a husband, Dr. Faraz, M.M., and their two sons and a grandson. (fdhl/tr-ekky)


Lecturers of FE Help Improving Tourism Village in Community Services

Tourism is one sector that has attractiveness and plays an important role in improving the regional economy. The potential of nature, culture, and creative human resources can provide great benefits for the country and the region. Law Number 10 of 2009 concerning tourism states that tourism development is needed to encourage the equal distribution of business opportunities and gain benefits and be able to face the challenges of changing local, national, and global life (Ethika, 2016). Therefore, the development of soft skills and hard skills of the community in developing the potential of tourist areas is considered very important.

Universitas Negeri Yogyakarta (UNY) through one of the activities of the Tridharma Perguruan Tinggi (Tridharma of Higher Education), namely Community Service, provides support for the development of the tourism sector in Kebonagung Tourism Village, Imogiri, Bantul, Yogyakarta Special Region (DIY). Previously, through the Holistic Village Development and Empowerment Program (PHP2D) organized by the Ministry of Education, Culture, Research, and Technology, UNY also took part in repairing the Groundisill Park tourist spot belonging to the Kebonagung Tourism Village which was carried out by the Student Executive Board of the Student Families of the Faculty of Economics UNY ( BEM KM FE UNY) in 2021. This time, UNY plans to develop the Javanese Farmers Museum by implementing the E-Museum through the creation of a bilingual website and QR Code. This program is a form of devotion for FE lecturers through DIPA FE UNY funds in 2022 with devotees, namely Dr. Sutirman, S.Pd., M.Pd., Ariadie Chandra Nugraha, S.T.M., M.T., and Rullyana Puspitaningrum Mamengko, S.Pd., M.M. with several students of the Faculty of Economics. In practice, the service team developed the Kebonagung Tourism Village website to add interesting content, included the QR Code for the Java Tani Museum, and optimized features on the Online Travel Agent (OTA) account.

On August 22, 2022, the research team held a Community Service Forum Group Discussion (FGD) as well as Training on Making Tour Packages and Optimizing Online Travel Agent Accounts (OTA) in Kalurahan Kebonagung, Imogiri, Bantul, DIY. The event started with remarks from Sutirman as the head of the community service team, which was then continued by the chairman of the Tourism Awareness Group (POKDARWIS) Kebonagung Yulianto.

The participants received presentations on tour package training materials and registration and management of OTA accounts by Yusup Hendriyanto. The resource person presented the material theoretically and practically, and also tried to carry out two-way communication by inviting participants to discuss the material in the middle of the presentation.

At the FGD, the team also explained the website, its features, and the application of the QR Code. The activity went smoothly and enthusiastically, as seen from the enthusiasm of the participants in listening to the material and discussing in the question and answer session. In addition, participants provided some input to the team regarding the content of the website. The suggestion was well received by the team as input for improving the website.

Before the photo session, this FGD was closed with a closing session by Sutirman. In closing, Sutirman thanked the Kebonagung Village Head for the permission and support given, as well as to all parties who had participated in supporting the implementation of the FGD activities. It is hoped that through the FGD, the community can develop a tourism village marketing strategy through digital media platforms in the form of websites and social media. Tourism village managers are encouraged to enrich tour packages so that they can attract more tourists to visit the Kebonagung Tourism Village. Attractive tour packages will be able to increase the number of visitors and consequently provide an impact on increasing the income of the community and village government. (ed-fadhli/lia&ekky)


FE UNY Helps MSMEs Improve Online Sales

The Community Services Team (PkM) of UNY, in collaboration with PKK Imogiri, held training and digital marketing assistance on Sunday (29/05). The training is a series of Community Services (PkM) Regional Development under the auspices of the Institute for Research and Community Services (LPPM) UNY. This activity follows last year's service, where the target for assistance is Independent Small and Medium Enterprises (MSMEs) under the auspices of PKK Imogiri Bantul.

This second year Regional Development PkM was held at the Imogiri Village Hall, Bantul, and focused on Optimizing Digital Marketing through Marketplaces. Voettie Wisataone, a lecturer at the Faculty of Economics and the service team, said that this program is a form of concern and scientific service for communities affected by Covid-19.

In her speech, Fadilah Hartati, the head of the TP PKK Imogiri Village, welcomed the activity. The Imogiri PKK team provided the venue and equipment facilities, and invited MSME owners who had been trained last year to sell online.

Prof. Dr. Suranto A.W. as the head of the team also said that this follow-up program aims to increase traffic and online sales turnover. So, MSMEs can still rise even though they were previously hit by the pandemic.

Ulfah Hidayati, the first speaker, explained the importance of having a brand in the business. So, assisted by the vocational Office Administration students, MSMEs got an attractive logo design. Then, Voettie Wisataone, the second speaker from the Faculty of Economics, also explained the steps to optimize online stores to increase potential buyers' visits. Mentoring would continue for the next month via online meeting. (ed:ekki)