Fakultas Ekonomi dan Bisnis

Improving Marketing Methods, UNY Students Support 'Patilo' Snack SMEs from Gunungkidul

Submitted by feb on Thu, 11/11/2021 - 14:45

Marketing is very crucial in a business. Through marketing, a business including MSMEs can increase sales of their products. One of the MSMEs in Indonesia, especially in Special Region of Yogyakarta, is the Krupuk Patilo MSME. Patilo is a superior product of processed food using cassava as the basic ingredient. Tepus Village of Gunungkidul Regency has a cassava 'patilo' snack industry center, namely the Women Farmers Group (KWT).

“There are not many patilo producers in the village who use e-commerce and social media for marketing. In addition, the packaging of the patilo still uses plain white plastic with various sizes depending on the request of customers," said Marni, one of the women producing patilos in Tepus Village, last Tuesday (16/3/2021). Rukino as Dukuh of Padukuhan Pakel, Tepus Village said, "the role of youth is needed in digital marketing because many patilo producers are old and not technology literate".

Reviewing these problems, UNY students from the Research and Reasoning Community Student Activity Unit (UKM KRISTAL) Faculty of Economics (FE) UNY support the development of Patilo SMEs through improving marketing methods. Having passed the Holistic Villages Development and Empowerment Program (PHP2D) from the Ministry of Education, Culture, Research, and Technology, they organized training and assistance in market segmentation, digital marketing, digital content, and packaging design to support the improvement of Patilo MSME marketing.

This activity was held in Padukuhan Pakel, Kalurahan Tepus, Kapanewon Tepus, Gunungkidul last August. These training and mentoring were provided to the local Women Farmers and the local Youth Organization. There is a need for cooperation between youth organizations and women farmer groups so they can reach a wider market segmentation. Through training and assistance in digital marketing, digital content, and packaging design for Karang Taruna, this program is expected to improve the marketing quality of Patilo SMEs so that they can increase sales and, consequently, the income of residents.

Perbaiki Metode Pemasaran, Mahasiswa UNY Dukung UMKM Krupuk Patilo, Gunungkidul

Submitted by feb on Thu, 11/11/2021 - 14:28

Pemasaran merupakan hal yang sangat krusial dalam suatu usaha. Melalui pemasaran, suatu usaha termasuk UMKM dapat meningkatkan penjualan atas produknya. Salah satu UMKM yang ada di Indonesia khususnya DIY adalah UMKM Krupuk Patilo. Patilo merupakan produk unggulan berupa olahan menggunakan bahan dasar singkong. Sedangkan di Kalurahan Tepus, Gunungkidul sendiri terdapat Sentra Industri Makanan Ringan dari singkong yaitu patilo yang dinamakan Kelompok Wanita Tani (KWT).

“Produsen patilo di Kalurahan tepus belum banyak yang memanfaatkan e-commerce dan media sosial untuk pemasarannya. Selain itu pengemasan patilo masih menggunakan plastik putih polos biasa dengan berbagai ukuran tergantung permintaan tengkulak dan pelanggan,” ungkap Marni, salah satu wanita produsen patilo di Kalurahan Tepus, Selasa (16/3/2021) lalu. Rukino selaku Dukuh Padukuhan Pakel, Kalurahan Tepus mengungkapkan, “peran pemuda diperlukan dalam pemasaran digital karena produsen patilo banyak yang sudah tua dan belum melek teknologi”.

Melihat dan meninjau permasalahan tersebut, mahasiswa UNY yang tergabung dalam Unit Kegiatan Mahasiswa Komunitas Riset dan Penalaran (UKM KRISTAL) Fakultas Ekonomi (FE) Universitas Negeri Yogyakarta mendukung pengembangan UMKM Patilo melalui peningkatan metode pemasaran. Melalui program yang juga telah dinyatakan lolos Program Holistik Pembinaan dan Pemberdayaan Desa (PHP2D) dari Kementerian Pendidikan Kebudayaan Riset dan Teknologi ini, para mahasiswa menyelenggarakan pelatihan dan pendampingan segmentasi pasar, digital marketing, digital konten, dan desain kemasan untuk mendukung peningkatan pemasaran UMKM Patilo.

Kegiatan ini diselenggarakan di Padukuhan Pakel, Kalurahan Tepus, Kapanewon Tepus, Gunungkidul pada bulan Agustus lalu. Pelatihan dan pendampingan ini diberikan kepada Kelompok Wanita Tani dan Karang Taruna setempat. Hal ini karena diperlukan adanya kerjasama antara karang taruna dan kelompok wanita tani sehingga dengan kolaborasi yang mumpuni mampu meraih segmentasi pasar yang lebih luas. Melalui pelatihan dan pendampingan digital marketing, digital konten dan desain kemasan terhadap Karang Taruna, program ini diharapkan mampu meningkatkan kualitas pemasaran UMKM Patilo sehingga dapat meningkatkan penjualan dan berdampak pada peningkatan pendapatan warga lokal.

Another Bidikmisi Story, Best Friends Graduated with Identical Grade

Submitted by feb on Sun, 07/11/2021 - 21:52

Ririn, Lulusan Terbaik FE UNY Periode Juni 2021

What could happen when two friends are so united in carrying out their activities? Ririn Susanti and Nurul Rusmavita, these two women were brought together since their first semester of studying at FE UNY, specifically the bachelor of accounting education. Their friendship led them to assignments, organizational meetings, and competitions in various regions.

They have shown high motivation to study before they became students. Nurul, a graduate of SMK N 1 Depok, Sleman, got a score of 10 in Mathematics in the Vocational National Examination. Meanwhile, Ririn, although she had to work for one year after graduated from Vocational High School, but her experience when participating in the Accounting Competition (LCCA) and her work as an accounting staff made this graduate of SMK N 1 Godean still motivated to prepare for the Joint Entrance Test for State Universities (SBMPTN) the following year.

Both of them have the same challenges when they want to continue their education. Ririn's father is only a farm laborer, while Nurul's father earns a living as a construction worker. Both pairs of parents had doubts that their children could continue their studies. But thanks to Bidikmisi, both of them could be accepted into the Accounting Education Study Program, FE UNY.

Ririn and Nurul met at UNY before they became students at FE UNY. When they were still in Vocational High School (SMK), they met several times in accounting competitions. Being in the same class, the brainy duo then formed a friendship. They both joined the Accounting Education Students Association (Hima Diksi).

Ririn said that when they became a competition committee at FE UNY, they received information that there was a competition on another campus. They took part in the competition as a team with the aim of only promoting the competition that they held themselves to other participants on the campus. Since then, they have achieved at least five achievements in various national accounting competitions during 3 years working together as a team.

The surprise emerged at the end of the study when they graduated simultaneously in the period of June 2021, with the exact same grade, which was 3.93. In response to this, both Nurul and Ririn said they were surprised. Ririn believes, this achievement is certainly God's Will. "If we find the right people to collaborate at the right time, it might lead to the right results," she said. (fdhl)

Supports Regional Development, Students of FE UNY Develop Tourist Villages

Submitted by feb on Sun, 07/11/2021 - 21:27

Pelatihan desa wisata oleh mahasiswa UNY

"The tourist villages will have a sustainable impact on the development of regions and create job opportunities," said Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy of Indonesia at the Launching of the Indonesian Creative Appreciation, Friday, May 28, 2021. The previous minister's statement will trigger the younger generation to develop the potential of regions through tourist villages. Since the reformation era, tourism has become very attractive and has contributed to economic growth. Moreover, coupled with Indonesia's unique natural wealth, it provides an opportunity for each region to become a tourist spot.

Currently, the government continues to develop the tourism sector as one of the strategic pathways in the pillars of national development. It can support the national economy which is currently shaken due to the Covid-19 pandemic. This is reinforced by Law Number 10 of 2009 concerning tourism which states that tourism development is needed to encourage the equal distribution of business opportunities and obtain benefits and be able to face the challenges of changing local, national, and global life (Ethika, 2016: 134). To develop an area into a tourism resort, it is necessary to improve soft and hard skills for the people involved. The collaboration between natural resources and competent human resources can advance the quality of the Indonesian tourism sector.

Based on this, the Student Family Executive Board of the Faculty of Economics, Universitas Negeri Yogyakarta (BEM KM FE UNY) seeks to empower tourist villages through the Holistic Village Development and Empowerment Program (PHP2D). Kebonagung Village, Imogiri District, Bantul, Yogyakarta is an area that will develop its potential to become a tourist village with a touch of art and culture. Based on the committee's survey conducted on Saturday, March 6, 2021, it was found that the village has a unique Tegal dam, known as an agricultural education village with cultural nuances. There are special culinary in the form of chicken noodles, and it has active youth groups and tourism awareness groups (Pokdarwis). However, there are several obstacles, such as lack of operational funds, inadequate facilities, incompetent human resources in managing these tourist attractions.

Thus, the group receiving funding from PHP2D collaborated with the Garda Muda Indonesia community, FE UNY, to conduct three sets of training, community service work, and infrastructure improvements in Kebonagung Village. The first training was held on Sunday, August 22, 2021, with Galuh Alif Fahmi Rizki as the speaker delivering organizational training and financial management. The second training featured Rullyana Puspitaningrum Mamengko, S.Pd., M.M., who talked about publication and marketing on Sunday, September 5, 2021. The third training was on the management of tourist attraction facilities and tourism management held on Saturday, September 11, 2021, with Muhammad Sidiq, Lecturer of the Department of Language, Arts, and Cultural Management at the UGM Vocational School. This training was delivered to youth organizations and tourism awareness groups (Pokdarwis) in Kebonagung Village.

After the training, community service work and facility repairs were carried out in Kebonagung Village every Saturday and Sunday from September 25, 2021, to October 17, 2021. This repairing aims to meet the needs of tourists in the form of repairing bathrooms and providing a new icon in Keboagung Village in the form of benches, gardens, and decorations. "Hopefully with this PHP2D, the people of Kebonagung Village will increase their awareness that they have the potential of qualified human resources and natural resources, so they can maintain and maintain the existing potential and it is hoped that the Tegal Dam Tourism can increase the income of the surrounding community," said Laila Hartanti, Chief Executive of PHP2D from BEM KM FE UNY in Kebonagung Village. (fdhl)

Tags:

desa wisata

kemahasiswaan

bem fe

pertumbuhan ekonomi

ekonomi kreatif

ICEBESS & ACoMC 2021: Reviving Economy and Education is Our Responsibility

Submitted by feb on Fri, 05/11/2021 - 19:44

The Faculty of Economics, UNY, held the International Conference on Ethics of Business, Economics, and Social Science (ICEBESS) and at the same time the Annual Conference on Management Challenges (ACoMC) for two days, 15-16 October 2021. These two seminars presented six international speakers from 3 different continents, namely Debra S. Lee (Vanderbilt University, United States), Prof. Dr. Ruzita Jusoh (University of Malaya, Malaysia), and Dr. Moon Moon Hussain (B.S. Abdur Rahman Crescent Institute of Science and Technology, India) at the first session in the morning. In the second session, Prof. Tzu-Hua Wang, Ph.D (National Tsing Hua University Taiwan), Prof. Setyabudi Indartono, Ph.D. (State University of Yogyakarta), and Dr. Ahmad Daryanto (Lancaster University, United Kingdom).

Since the Covid-19 pandemic hit, many educational institutions and business institutions have to adapt. Most of them have switched to online mode, where educational institutions provide online education and business institutions move employees home to work online, while some who cannot keep up with this change have been forced to reduce employees, and even close their businesses. There are indications that this online practice will remain popular even after the pandemic ends as stated by Debra Lee in her presentation.

Debra continued, in several educational institutions, the use of learning technology to facilitate e-learning has begun, so that various programs, tools, and technology platforms that were previously foreign are now widely used, such as Camtasia, Quizziz, Google Classroom, Duolingo, Udemy, etc. Various universities in the United States are now starting to build their learning development resources. According to Debra, teachers need help in adapting their learning to the use of technology, and they must also use the technology with their students. Technology must be utilized appropriately to be effective.

Under the theme “Surviving the Pandemic: Education and Business Strategic Empowerment as a Key Factor in Revitalizing National Economy”, this seminar was held in collaboration with partner universities such as B.S. Abdur Rahman Crescent Institute of Science & Technology and Vellore Institute of Technology (VIT) Business School from India, then Universiti Teknologi Mara Malaysia, as well as two domestic campuses namely Wiralodra Indramayu University and Tidar University Magelang.

In his speech as one of the cohosts, Dr. A. Peer Mohamed, Vice-Chancellor of BSA Crescent Institute of Science and Technology, said that Indonesia and India have long-established brotherhood and partnership in various fields. "Innovation is one solution in overcoming various problems arising from the pandemic in various fields, including education and economic issues," he explained.

Opening this international seminar, the Chancellor of UNY, Prof. Dr. Sumaryanto, M.Kes. stated that it is our responsibility to save the education, the economy, and the environment to revive the pulse of the national economy as a goal of sustainable development. This seminar was moderated by FE UNY lecturers Arum Darmawati, M.M. and Mimin Nur Aisyah, M.Sc., Ak. (fdh)

Tags:

Caring Economics Help Students to Care their Environment

Submitted by feb on Fri, 05/11/2021 - 13:49

Economics subjects in high school have been taught for a long time. Students already understand various economic materials and impact on their well-developed economic behavior. However, this behavior still tends to be too rational and lacks a caring attitude towards people, the environment, or even oneself. This can happen because the material taught so far is more inclined to follow the understanding of neo-liberalism resulting in an economic man or called homo economicus.

To help students to develop care about others and the environment, economics learning needs to be directed to caring economics. With this concept, students are taught not only knowledge but also attitudes and caring behavior towards fellow humans and the environment, especially in their economic activities.

Lecturer of the Department of Economics Education Faculty of Economics (FE) UNY, Dr. Daru Wahyuni, M.Sc. brought this research in his dissertation at the Doctoral Program in Economics Education at the State University of Malang, last Monday (27/9). Daru defended his dissertation entitled "Learning Caring Economics in High Schools" under her supervisors Prof. Dr. Ery Tri Djatmika, M.A., M.Sc., Prof. Dr. Sri Umi Mintarti Widjaja, M.P., Ak., and Dr. Wahyono's Day. The exam was attended by three supervisors and examiners consisting of Prof. Dr. Agus Suman, S.E, DEA; Dr. Cipto Wardoyo, M.Sc., Ak., CA; Dr. Djoko Dwi Kusumojanto, M.Si, and Dr. Dedi Kuswandi, M.Pd.

Daru developed caring economics learning using a design-based research (DBR) model and produced learning tools consisting of learning scenarios, teaching materials, and student worksheets, learning media, and learning outcomes assessment instruments in the form of situational judgment tests (SJTs). The learning of caring economics is expected to get the opportunity to be disseminated at the high school level in a wider scope.

In addition, in the future, caring economics learning can be developed in the realm of e-learning or mobile learning thanks to advances in information and communication technology. The results of this study can be used as a reference for education policymakers to design a curriculum for economics subjects in high schools with the concept of caring economics so that this concept can be widely implemented through syllabus and learning activities. (fadhli)

Tags:

pendidikan ekonomi

caring economics

daru wahyuni

Populist Economy Could be Taught In High Schools

Submitted by feb on Fri, 05/11/2021 - 13:06

Lecturer of Economics Education Faculty of Economics (FE) UNY, Kiromim Baroroh, attained a doctorate in the Doctoral Program in Economics Education, Universitas Negeri Malang after defending his dissertation before a board of examiners chaired by Dr. Djoko Dwi Kusumajanto, M.Sc., last Thursday (9/9).

Dr. Kiromim Baroroh, M.Pd. brought his dissertation entitled "Development of Community Economics Learning at the University" under the guidance of Prof. Dr. Wahjoedi, M.Pd., M.E., Dr. Hari Wahyono, M.Pd., and Dr. Sugeng Hadi Utomo, M.S.

Besides being chaired by Djoko Dwi Kusumajanto, the members of the board of examiners consisted of Dr. Cipto Wardoyo, S.E., M.Pd., M.Si., Ak., C.A.; Dr. Dedi Kuswandi, M.Pd.; Prof. Dr. Agus Suman, S.E., DEA, as well as the three supervisors.

This lecturer at the Department of Economics Education, Faculty of Economics, UNY, develops teaching materials for populist economics that are appropriate for the Economics Education study program. Kiromim uses the "Dick & Carey" model as a method of developing learning materials.

Kiromim concluded that environmental acceptance, support, and prospects for populist economics courses at the university turned out to be good and could be developed, especially in the Department of Economics Education. After going through the pre-test and post-test stages, it was found that there was an increase in student cognitive learning outcomes. The developed teaching materials can also bring out positive characters in students, including discipline, caring, tolerance, and love for the homeland. People's economics learning is considered appropriate to be held in the economics education department, both public and private universities because it can improve cognitive and affective learning outcomes.

Based on the conclusions above, this course is deemed necessary to be seriously developed and even become a national scale course. In addition, populist economics courses can be a means of socializing Pancasila values in universities. It does not rule out the possibility of populist economics being taught at all levels of primary and secondary education.

Tags:

pendidikan ekonomi

ekonomi kerakyatan

doktor pendidikan ekonomi

kiromim baroroh

Dukung Potensi Daerah, Mahasiswa FE UNY Kembangkan Desa Wisata

Submitted by feb on Wed, 03/11/2021 - 13:25

“Adanya desa wisata akan memberikan dampak berkelanjutan pada pengembangan potensi daerah dan secara langsung dapat menciptakan kesempatan kerja,” sepenggal kalimat Sandiaga Salahuddin Uno Menteri Pariwisata dan Ekonomi Kreatif Indonesia dalam acara Peluncuran Apresiasi Kreasi Indonesia, Jumat 28 Mei 2021 lalu terasa sangat bermakna, bahkan menjadi sebuah pemantik generasi muda untuk mengembangkan potensi daerah menuju sebuah desa wisata yang tentunya memiliki ciri khas sebagai pemikat wisatawan. Sejak era reformasi pariwisata menjadi salah satu sektor yang memiliki daya tarik dan sumbangsih dalam pertumbuhan ekonomi. Apalagi ditambah dengan adanya kekayaan alam Indonesia yang sangat unik, jelas memberikan kesempatan bagi setiap daerah untuk menjadi sebuah tempat wisata.

Saat ini, bidang pariwisata terus dikembangkan oleh pemerintah sebagai salah satu jalur strategis dalam pilar pembangunan nasional karena dipastikan dapat menopang perekonomian nasional yang mulai tergoyahkan akibat pandemi Covid-19. Diperkuat dengan adanya Undang-Undang Nomor 10 Tahun 2009 tentang kepariwisataan menyatakan bahwa pembangunan kepariwisataan diperlukan untuk mendorong pemerataan kesempatan berusaha dan memperoleh manfaat serta mampu menghadapi tantangan perubahan kehidupan lokal, nasional, dan global (Ethika, 2016: 134). Adapun upaya untuk mewujudkan sebuah daerah menjadi pariwisata diperlukan pengembangan softskill dan hardskill bagi masyarakat yang bersangkutan. Sehingga dengan adanya kolaborasi antara sumber daya alam dan sumber daya manusia yang berkompeten dapat memajukan kualitas sektor pariwisata Indonesia.

Berdasarkan hal tersebut, Badan Eksekutif Mahasiswa Keluarga Mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta (BEM KM FE UNY) mengupayakan pemberdayaan desa wisata dengan pendanaan penuh dalam Program Holistik Pembinaan dan Pemberdayaan Desa (PHP2D). Desa Kebonagung, Kecamatan Imogiri, Bantul, Yogyakarta menjadi daerah yang akan dikembangkan potensinya menjadi sebuah desa wisata dengan sentuhan seni dan budaya. Berdasarkan survei panitia yang dilaksanakan pada Sabtu, 6 Maret 2021 didapatkan hasil bahwa desa tersebut memiliki bendungan tegal yang unik, dikenal sebagai desa pendidikan pertanian dengan nuansa budaya, terdapat kuliner khas berupa mi ayam, bahkan memiliki karang taruna dan kelompok sadar wisata (Pokdarwis) yang cukup aktif. Namun, sangat disayangkan terdapat beberapa kendala antara lain kurangnya dana operasional, fasilitas yang kurang memadai, kemampuan sumber daya manusia yang belum berkompeten dalam mengelola tempat wisata tersebut, dan lain-lain.

Dengan demikian, kelompok penerima pendanaan dari PHP2D menggandeng komunitas Garda Muda Indonesia FE UNY melakukan tiga kali pelatihan, kerja bakti, dan perbaikan infrastruktur Desa Kebonagung. Adapun pelatihan pertama dilaksanakan pada Minggu, 22 Agustus 2021 dengan pembicara Galuh Alif Fahmi Rizki yang membawakan materi terkait pelatihan keorganisasian dan pengelolaan keuangan. Pelatihan kedua diisi oleh salah satu dosen FE UNY yaitu Rullyana Puspitaningrum Mamengko, S.Pd., M.M. yang memberikan pelatihan sistem publikasi dan pemasaran tepat pada Minggu, 5 September 2021. Pelatihan ketiga mengenai pengelolaan fasilitas objek wisata dan manajemen wisata yang dilaksanakan pada Sabtu, 11 September 2021 dengan pembicara Muhammad Sidiq, Dosen Departemen Bahasa, Seni, dan Manajemen Budaya Sekolah Vokasi UGM. Pelatihan ini diberikan kepada karang taruna dan kelompok sadar wisata (Pokdarwis) Desa Kebonagung.

Setelah melaksanakan pelatihan, dilaksanakan pula kerja bakti dan perbaikan fasilitas di Desa Kebonagung setiap hari Sabtu dan Minggu mulai tanggal 25 September 2021 hingga 17 Oktober 2021. Perbaikan fasilitas ini dilakukan untuk memenuhi kebutuhan wisatawan berupa perbaikan kamar mandi dan memberikan ikon baru di Desa Keboagung berupa bangku taman serta hiasannya. “Semoga dengan adanya PHP2D ini, masyarakat Desa Kebonagung lebih meningkatkan awareness bahwa mereka memiliki potensi SDM dan SDA yang mumpuni, dengan begitu mereka bisa menjaga dan memelihara potensi yang ada dan harapannya adanya Wisata Bendungan Tegal bisa meningkatkan pendapatan masyarakat sekitar,” ujar Laila Hartanti, Ketua Pelaksana PHP2D dari BEM KM FE UNY di Desa Kebonagung. (fdhl)

Tags:

Ajang Office Day Asah Eksistensi Administrator Muda di Era Disrupsi

Submitted by feb on Wed, 27/10/2021 - 20:28

Mahasiswa-mahasiswi Jurusan Pendidikan Administrasi FE UNY berhasil mempertahankan raihan juara di ajang Office Day 2021 beberapa waktu lalu secara daring. Office Day 2021 ini mengangkat tema “Meningkatkan Eksistensi Administrator Muda dengan Kolaborasi dan Sinergi Bidang Administrasi guna Menghadapi Era Disrupsi di masa Pandemi” sebagai pacuan semangat baru guna berkompetensi di era disrupsi pandemi.

Kegiatan ini diikuti oleh 78 peserta dari beberapa perguruan tinggi di Indonesia seperti UNY, UNS, UPI, Politeknik Muhamadiyah Magelang, UPN Veteran Jakarta, dan UIN Khas Achmad Siddiq Jember. Pada tahun ini, Office Day menyelenggarakan beberpa cabang lomba antara lain Lomba Public Speaking Bahasa Indonesia, Teknik Presentasi Bahasa Inggris, Olah Data, Desain PPT, serta Desain CV (Curiculum Vitae). Office Day ini sendiri merupakan salah satu event tahunan yang diselenggarakan oleh Himpunan Mahasiswa Pendidikan Administrasi Perkantoran, FE, UNY dengan tujuan memberikan wadah bagi mahasiswa Jurusan Administrasi dan umum di seluruh Indonesia untuk mengembangkan segala potensi dan menunjukan eksistensi dengan berkolaborasi dan sinergi bersama guna bersaing di era disrupsi dan Society 5.0.

Adapun raihan juara dari jurusan Pendidikan Administrasi FE UNY pada ajang tersebut antara lain:

A. Cabang Lomba Public Speaking Indonesia

Heni Setiyaningsih sebagai Juara I
Afiq Haqqani sebagai Juara Harapan I
Ekasari Indriani sebagai Juara Harapan II

B. Cabang Lomba Desain CV

Muhammad Haidar Rafi Saifullah sebagai Juara Harapan II
Isna Nur Afifah sebagai Juara Harapan III

C. Cabang Lomba Olah Data

Shafira Novi Maharani sebagai Juara III
Kinanti Luthfi Lestari sebagai Juara Harapan I
Santi Mustikasari sebagai Juara Harapan III

D. Cabang Lomba Desain PPT

Christina Rika Pratiwi sebagai Juara II
Ayu Nabilla Lilyprasetya sebagai Juara Harapan II

E. Cabang Lomba Teknik Presentasi Bahasa Inggris

Muhammad Kemal Harahap sebagai Juara II

ICEBESS & ACoMC 2021: Pulihkan Pendidikan dan Ekonomi dari Covid-19 Tanggung Jawab Bersama

Submitted by feb on Wed, 20/10/2021 - 22:12

Fakultas Ekonomi UNY menyelenggarakan International Conference on Ethics of Business, Economics, and Social Science (ICEBESS) dan sekaligus Annual Conference on Management Challenges (ACoMC) selama dua hari 15-16 Oktober 2021 lalu. Kedua seminar ini menghadirkan enam pembicara internasional dari 3 benua berbeda, yaitu Debra S. Lee (Vanderbilt University, Amerika Serikat), Prof. Dr. Ruzita Jusoh (University of Malaya, Malaysia), dan Dr. Moon Moon Hussain (B.S. Abdur Rahman Crescent Institute of Science and Technology, India) pada sesi pertama di pagi hari. Pada sesi kedua yaitu Prof. Tzu-Hua Wang, Ph.D (National Tsing Hua University Taiwan), Prof. Setyabudi Indartono, Ph.D. (Universitas Negeri Yogyakarta), dan Dr. Ahmad Daryanto (Lancaster University, United Kingdom).

Semenjak pandemi Covid-19 melanda, banyak institusi pendidikan maupun lembaga usaha yang terpaksa menyesuaikan diri. Sebagian besar dari mereka sudah beralih ke moda daring, di mana institusi pendidikan menyelenggarakan pendidikannya secara online, dan lembaga usaha memindahkan karyawan ke rumah untuk bekerja secara daring, sementara sebagian yang tidak dapat mengikuti perubahan ini terpaksa mengurangi karyawan, bahkan menutup usaha. Ada indikasi bahwa praktik daring ini akan tetap populer meskipun pandemi berakhir. Demikian disampaikan Debra Lee dalam paparannya.

Debra melanjutkan, di sejumlah lembaga pendidikan, mulai ramai penggunaan teknologi pembelajaran guna memfasilitasi e-learning, sehingga berbagai program, alat, dan platform teknologi yang tadinya asing kini mulai luas digunakan, seperti Camtasia, Quizziz, Google Classroom, Duolingo, Udemy, dll. Berbagai perguruan tinggi di Amerika Serikat kini mulai membangun sumber-sumber pengembangan pembelajaran masing-masing. Menurut Debra, para guru/pengajar membutuhkan bantuan untuk menyesuaikan pembelajarannya dengan penggunaan teknologi, dan mereka juga harus menggunakan teknologi tersebut bersama siswanya. Teknologi harus dapat digunakan secara tepat agar efektif.

Mengambil tema “Surviving the Pandemic: Education and Business Strategic Empowerment as a Key Factor in Revitalizing National Economy”, seminar ini terselenggara dengan kerjasama dari para perguruan tinggi mitra seperti B.S. Abdur Rahman Crescent Institute of Science & Technology dan Vellore Institute of Technology (VIT) Business School dari India, kemudian Universiti Teknologi Mara Malaysia, serta dua kampus dalam negeri yaitu Universitas Wiralodra Indramayu dan Universitas Tidar Magelang.

Dalam sambutannya sebagai salah satu mitra, Dr. A. Peer Mohamed, Vice Chancellor dari BSA Crescent Institute of Science and Technology, menyampaikan bahwa Indonesia dan India telah lama menjalin persaudaraan dan kemitraan dalam berbagai bidang. “Inovasi menjadi salah satu solusi dalam mengatasi berbagai permasalahan yang timbul akibat pandemi di berbagai bidang, termasuk di antaranya dalam masalah pendidikan dan ekonomi,” urainya.

Membuka seminar internasional ini, Rektor UNY Prof. Dr. Sumaryanto, M.Kes. menyatakan bahwa ini menjadi tanggung jawab kita semua untuk tetap menyelamatkan dunia pendidikan, ekonomi, dan lingkungan agar menghidupkan kembali denyut ekonomi secara nasional sebagaimana menjadi tujuan pembangunan berkelanjutan. Seminar ini dimoderatori oleh dosen FE UNY Arum Darmawati, M.M. dan Mimin Nur Aisyah, M.Sc., Ak. (fdh)

Tags: